Hispanic Internet Marketing

US and International Hispanics are among the largest growing minorities on the internet.  Each Hispanic market presents a tremendous opportunity for marketers who know how to harness the power of targeting this demographic.

Marketing to a Hispanic audience presents a different type of challenge than that of marketing to a regular US demographic.  That is because there are so many types of Hispanics out there.  Think about how many Spanish speaking countries there are in total, not to mention UIS Hispanics.

Hispanics are separated into two groups, one is US Hispanics and the other is International Hispanics.  The International can be separated into another 4 groups based on geographic regions, Europeans from Spain, Central American, South American and Caribbean Hispanics.

This is a very general breakdown, because in actuality, every country has its own social issues, politics, economy and dialect which affect how each campaign may be perceived.

This section of my site will focus on general resources for Hispanic Internet Marketing and then I will break down the actual geographic regions along with resources for each.

There is a good article written by Martin Heiman for MarketingProfs.  In his April 12, 2005 article Reaching the Hispanic Market Online, he describes three main issues concerning this market segment.  Although this is not an exhaustive list, it's definitely a great start! These are the three issues:

1. Language translation
2. Cultural adaptation
3. Understanding the Hispanic online marketplace

Hispanic Marketing Resources:

These are a few of  the resources I visit either daily, weekly or monthly to keep tabs on the Hispanic marketing industry.

1. AdAge Hispanic Marketing - sign up for their email alerts. Let's you know what the big guys are doing to target this market.

2. HispanicBusiness.com - an industry staple.

3. QuePasa.com - just for fun.

4. Hispanic Marketing & Communication Association - doing some great things for this industry

5. HireDiversity.com - a great employment site for hispanics.

Drop me an email to let me know of any resources you would like suggest.