Inside the Idea

So, here I am, 30, happily married mother of 2 wonderful boys, an online marketing professional and a musician. I'd like to use just one of those to describe myself, but it just wouldn't be complete. I am who I am, and at 30, I definitely know what that means.

Sunday, May 08, 2005

Outside the Box has become THE box

I know I'm in the majority of late when I say that, "Think outside the box" has become the most annoying of all cliche's.

I say, there are so many ways to bring home the idea of new thinking and innovation that it's really sad that "outside the box" has become such a standard term. I've even seen it on several resumes and job listings. That's just scary.

Now, that does not mean that I haven't succummed to using it as well. Goodness only knows how many times I've regurgitated those words for a client only to see thier eyes glass over with sheer adulation. eeck, the shame.

So, I have made it a conscious choice to create new terms for innovative thought, other than "outside the box".

peace,

Danay

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