Inside the Idea: 5 Steps to Boost Your Twitter Engagement That Really Work

I’m not a big fan of vanilla tips.

When I search online for tips, especially with social media, I find that 90% of what is out there is just rehashed common sense stuff that doesn’t drill down to actionable steps that work.

This is why I’m only sharing tips that I use and know work.

Because, who has the time to spend hours reading through junk?

Yes, you need a decent amount of followers on twitter to have an impact and convert people into buyers But followers aren’t the only hurdle.

You also need your followers to be engaged. Your account needs to have a good level of engagement.

What Is Twitter Engagement?

Engagement means any time someone interacts with your tweet in a measurable way.

Most accounts have little to no engagement.

Jay Baer, recently pointed out that the average engagement rate for a brand on twitter is currently 0.049%. That’s not even half of a percent.

Your work is cut out for you to say the least.

But it’s actually pretty easy work, just a bit tedious.

Here are the current engagement types:

Retweeting your tweet
Liking/favoriting your tweet
Responding to your tweet
Clicking on the url in the tweet

Now let’s get to work.

Step 1: Raise Your Hand

Listen; unless you are a Kardashian, most people online aren’t seeking you out. You may be the next Houdini, but they have no clue.

I know, it’s insulting, isn’t it?

Well Houdini, you need to get their attention.

Twitter is like being in the third grade. Your teacher will not acknowledge you unless you raise your hand.

So raise your hand.

How does one do that?

You need to seek out and engage with other ACTIVE twitter users.

Step 2: Find The Active Users

You can spot active users by just that, how active they are.

Active users do the following:

Shout out to other users
Respond when someone tags them
Joins in others’ conversations

Here are a few things you can do to find them:

Your followers: Check out some of your followers and see who has tweets that have comments.
Hashtags: Search a hashtag and see who has several comments on their tweet.
Once you find tweets with comments, jump in and start commenting as well. When someone responds, they are an “active”.

As you can see on the tweet below, Marissa, one of my online buddies, posted a FollowFriday tweet and the four people (myself included) who responded would be considered her actives.

Its #FollowFriday >>> @GirlTalkyMas @CanelaVintage @vinceandsoph @vivafifty @fabiolaofmexico @DaSportzCave @cafeconellastv @danay @Crystal_Domi_ @lulalucymag @Veronique956 @Elizabe90930986 @sweetlifebake @BiculturalFam @latinasmediaweb @MommaofDosTX @shoplatinx @SWAGGERDAD

— Marisa (@MexiMoments) January 26, 2018

Step 3: Lists Are Your Friends

Once you find active users, you will need to keep them in a list so that you can work with them.

Since twitter let’s you create lists, it’s the perfect place to do this.

If you need to learn how to create a list, read this 5-second tutorial.

I create two lists, an “ACTIVES” list and an “ACTIVES Test” list.

Once I spot an active user, I do the following:

Engage with users who are active.
If they respond, place them in the “ACTIVES Test” list and continue engaging for a week.
If they are responsive, move them to the “ACTIVES” list.
Continue to engage with your ACTIVES every day.

Step 4: Find More Actives

Rinse and repeat.

Continue to find new users who you see being active and follow the steps with your lists.

As you continue to add people, your actives list will grow and your engagement will grow as well.

Here’s another trick I use to find actives. I look at my own followers.

I will post a welcome tweet and tag my newest followers. The ones that respond will go into the ACTIVES Test list and so on.

Nice to meet you. Got any cool wknd plans?@timhinchey @DHPRECORDS @e_undertake @BarefootBudget @IAmJeffEmmerson @FindMyHost @YvesMulkers @MVluxuryhotels @dawnchats @helenchikx @cheekycoder @Appinventiv @lmcook30 @NesterTweets @damian_emman @queenofvirtue @TheHardFork_

— Danay Escanaverino (@danay) January 20, 2018

As you can see, I tagged a bunch of people, but only 6 liked the tweet and 1 re-tweeted it.

Step 5: Housekeeping

Like with every online strategy, you will see results, but the real ones come with some time and effort. Many people will fall off the bandwagon and stop being active.

That’s why you need to do some housekeeping on your list to make sure that anyone who hasn’t been active for a while gets removed.

I usually do this every other month.

As you start to grow your actives list, don’t forget to focus more on your end goal.

If you want to sell, you will need to find active users who are your target. Make sure you do this by using hashtags that you think they would use to search.

That’s it! I told you it was easy.

I also told you it was a bit on the tedious side.

If you want to start building up your actives, add me on twitter and say hello. I’ll always engage back.

Tweets by danay

Don’t forget sharing is caring!