Inside the Idea

So, here I am, 30, happily married mother of 2 wonderful boys, an online marketing professional and a musician. I'd like to use just one of those to describe myself, but it just wouldn't be complete. I am who I am, and at 30, I definitely know what that means.

Sunday, January 28, 2018

5 Steps to Boost Your Twitter Engagement That Really Work

I’m not a big fan of vanilla tips.

When I search online for tips, especially with social media, I find that 90% of what is out there is just rehashed common sense stuff that doesn’t drill down to actionable steps that work.

This is why I’m only sharing tips that I use and know work.

Because, who has the time to spend hours reading through junk?

Yes, you need a decent amount of followers on twitter to have an impact and convert people into buyers But followers aren’t the only hurdle.

You also need your followers to be engaged. Your account needs to have a good level of engagement.

What Is Twitter Engagement?

Engagement means any time someone interacts with your tweet in a measurable way.

Most accounts have little to no engagement.

Jay Baer, recently pointed out that the average engagement rate for a brand on twitter is currently 0.049%. That’s not even half of a percent.

Your work is cut out for you to say the least.

But it’s actually pretty easy work, just a bit tedious.

Here are the current engagement types:

  • Retweeting your tweet
  • Liking/favoriting  your tweet
  • Responding to your tweet
  • Clicking on the url in the tweet

Now let’s get to work.

Step 1: Raise Your Hand

Listen; unless you are a Kardashian, most people online aren’t seeking you out. You may be the next Houdini, but they have no clue.

I know, it’s insulting, isn’t it?

Well Houdini, you need to get their attention.

Twitter is like being in the third grade. Your teacher will not acknowledge you unless you raise your hand.

So raise your hand.

How does one do that?

You need to seek out and engage with other ACTIVE twitter users.

Step 2: Find The Active Users

You can spot active users by just that, how active they are.

Active users do the following:

  • Shout out to other users
  • Respond when someone tags them
  • Joins in others’ conversations

Here are a few things you can do to find them:

  • Your followers: Check out some of your followers and see who has tweets that have comments.
  • Hashtags: Search a hashtag and see who has several comments on their tweet.
  • Once you find tweets with comments, jump in and start commenting as well. When someone responds, they are an “active”.

As you can see on the tweet below, Marissa, one of my online buddies, posted a FollowFriday tweet and the four people (myself included) who responded would be considered her actives.

Step 3: Lists Are Your Friends

Once you find active users, you will need to keep them in a list so that you can work with them.

Since twitter let’s you create lists, it’s the perfect place to do this.

If you need to learn how to create a list, read this 5-second tutorial.

I create two lists, an “ACTIVES” list and an “ACTIVES Test” list.

Once I spot an active user, I do the following:

  • Engage with users who are active.
  • If they respond, place them in the “ACTIVES Test” list and continue engaging for a week.
  • If they are responsive, move them to the “ACTIVES” list.
  • Continue to engage with your ACTIVES every day.

Step 4: Find More Actives

Rinse and repeat.

Continue to find new users who you see being active and follow the steps with your lists.

As you continue to add people, your actives list will grow and your engagement will grow as well.

Here’s another trick I use to find actives. I look at my own followers.

I will post a welcome tweet and tag my newest followers. The ones that respond will go into the ACTIVES Test list and so on.

As you can see, I tagged a bunch of people, but only 6 liked the tweet and 1 re-tweeted it.

Step 5: Housekeeping

Like with every online strategy, you will see results, but the real ones come with some time and effort. Many people will fall off the bandwagon and stop being active.

That’s why you need to do some housekeeping on your list to make sure that anyone who hasn’t been active for a while gets removed.

I usually do this every other month.

As you start to grow your actives list, don’t forget to focus more on your end goal.

If you want to sell, you will need to find active users who are your target. Make sure you do this by using hashtags that you think they would use to search.

That’s it! I told you it was easy.

I also told you it was a bit on the tedious side.

If you want to start building up your actives, add me on twitter and say hello. I’ll always engage back.

Don’t forget sharing is caring!

5 Steps to Boost Your Twitter Engagement That Really Work #twitter #twittermarketing #socialmedia #tutorials

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Saturday, January 27, 2018

LG Twin Wash System Was MADE For Busy Moms

The reviewer has been compensated in the form of a Best Buy Gift Card and/or received the product/service at a reduced price or for free

Baseball season is almost here.

What does this mean?

The Teenybopper has started his team workouts. My laundry loads have now been doubled and tripled.

Between my workouts and his workouts, we get a lot of stinky, sweaty clothes being thrown in our hampers. I’m not a fan of leaving them there, so I like to throw them in the wash and get them cleaned immediately.

This is why I’m eyeing the LG TwinWash system. It actually lets you do two loads at once or just a small load when you need to get that stinky workout gear washed ASAP.

You can add the LG SideKick pedestal washer to almost any LG front load washer. It will simply lift the front load washer to a more comfortable height and will match the LG Dryer’s pedestal.

Favorite Groovy Features

  • The 1.0 cu. ft. capacity is perfect for cleaning smaller loads quickly and easily.
  • You know this techie loves the magnetic remote control which lets you start, stop, or select a cycle.
  • You can place delicates, hand washables, and workout clothes in a separate washer so that they get the special care they deserve.
  • The LG direct drive motor offers a 10-year warranty.

The best part is that from 1/11-4/25 you will receive up to $500 off a LG laundry solution for your home at BestBuy!

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Wednesday, January 17, 2018

What’s Up With All These Instagram Giveaways? Roundup January 2018

Wednesday, January 03, 2018

Making 2018 The Year of The Latina Business!